Yuppiechef was founded in 2006 by two good friends and only thirty-two products in a lounge in Plumstead, Cape Town. More than a decade later, our simple goal remains: To offer you the best kitchen and home products — and to be the very best at doing it.
Yuppiechef was born from a love of kitchen tools and a passion for cooking.
Yuppiechef emerged out of co-founder Shane Dryden's love for cooking and cool kitchen tools. Way back then the world was getting hooked on Jamie Oliver and the MasterChef television series; we were all learning the difference between ceviche and sous-vide, and we struggled to pronounce "quinoa." Every kitchen was fast becoming 'open-plan' and cooking was finally something for the whole family to enjoy. New Yorker magazine even made the bold statement that, "the kitchen was the man’s new shed."
We launched Yuppiechef to join in this revolution and to make available, for the first time in South Africa, the products and brands that people were seeing on television, but couldn’t always easily get hold of. We wanted to empower our customers to feel that even if all they could successfully make in their kitchen was a tomato sandwich, at least they could enjoy preparing it with a decent German knife, and serving it proudly on an on-trend slate board.
Kitchen tools don’t turn ordinary people into a Gordon Ramsay, nor will beautiful furnishings make you a Joanna Gaines, but they can certainly bring us moments of joy. They can inspire us to cook together and share a meal, and to enjoy being at home with the people we love most — and that has always been our ultimate mission as a company.
We're looking for talented people to join our team. View jobs at Yuppiechef.
Spread between Cape Town and Joburg, Yuppiechef’s 7 stores stock a range of our top brands, customer favourites and our personal must-have items. In store, you're able to touch and feel a product before buying it, get advice on the perfect tool for the job and have someone show you how it works. And if it’s not in store, we can deliver it to you. Come in and have a browse, we’d love to meet you.
We only deliver gift registry purchases to addresses in South Africa.
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