Are you coming to the SA Food Blogger’s Indaba?

Every time you wipe your spatula clean, it seems there’s a new and exciting food photographer, stylist, writer, instagramer and blogger on the scene. Which is great news for us, since there’s nothing better than celebrating and sharing good food. So, whether you love reading food blogs or have hopes and dreams of writing about food professionally, the fourth annual SA Food Blogger’s Indaba has rolled around again. Here’s why you should come on 22nd February 2014.

SA Food Blogger's Indaba

What it’s all about

If you’ve never heard of the South African Food Blogger’s Indaba, then you’re in for a treat. The food blogging platform is what happens when the kitchen collides with the vast connectivity of the internet.

Imagine a host of food industry professionals from chefs, photographers and stylists to web techies specialising in copywriting, SEO and social media, merging their unique spheres. This is the undertaking of a food blogger and this Indaba aims to equip them or you with as many of these skill sets as possible, so that you may follow in the footsteps of self made foodies like Sarah Graham, Alida Ryder, and Nina Timm (the list is endless).

Where and when

The fourth Food Bloggers Indaba promises heaps of interesting learnings and inspiration, along with tasty eats and a rather dashing venue to tie it all together. Whether you’re new to this game or have been in the field for several years, it’s a fast-paced world, so there’s always more to learn and improve on and this event is the place to get stuck in.

Date: 22 February 2014
Time: 08h00 until 18h00
Venue: The DoubleTree by Hilton Hotel, Cape Town Upper Eastside, 31 Brickfield Road, Woodstock, Cape Town, 7935, South Africa.
Cost: R850 per ticket (including morning presentations, various hands-on workshops, morning and afternoon tea, lunch and wine)
Bookings: can be made online at


What’s on the agenda?

This year’s line-up is knocking balls out the park, folks. A morning of interesting panel discussions with the women behind Cooksister, Scrumptious South Africa and Mzanzi Style Guide and some insights from Neil Pursey of Webgrowth on SEO tips for bloggers will be followed by tea and a great opportunity to network.

You then have a diverse selection of speakers to look forward to before lunch, including a lecture from Sam Linsell of Drizzle and Dip on turning your blog into a book as well as some valuable info from Yuppiechef’s very own Marina Pape on how to be likeable in the world of social media.

After the stellar lunch line-up you have the following workshops to choose from:

Session 1

  • Kickstarting Your Creativity: A Hands-On Writing Workshop – Jane-Anne Hobbs (Scrumptious South Africa)
  • Hands-on Food Styling Workshop – Nicola Pretorius (The Pretty Blog)
  • Upgrade your photos without spending a cent (including how to read and recreate a photo, post-processing basics) – Jeanne Horak-Druiff (
  • Kitchen Masterclass (Decorating with Fondant: A Hands-On Workshop) – Jennifer Nel (Icing By Design)
  • Dig for Victory – get started growing your own food  – Matt Allison (Curate This Space)

Session 2


As with every Food Bloggers Indaba, you can expect stimulating conversation and fabulous goodie bags. The day ends off with a charity auction for the SA Guide Dogs Association, with great prizes for a terrific cause.

Here’s the best bit, if you pop us an email to with Food Bloggers Indaba in the subject line, we may just let the Mug of Destiny pick a lucky winner of a free ticket for this fantastic event. You have until Wednesday the 5th of February.

We hope to see you there.