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Alert regarding unauthorized use of brand identity

Since 21 April, 2024, a website operating under the name Pure Coolers ( has been falsely presenting itself as being affiliated with Yuppiechef.

Pure Coolers ( has been utilizing the Yuppiechef logo without permission, misleading consumers into believing that they are endorsed by or in partnership with Yuppiechef. We would like to emphatically state that Yuppiechef has no association with Pure Coolers or its operations.

We understand the trust our customers place in us, and we take any misuse of our brand identity very seriously. It is deeply concerning to see our logo being used in this deceptive manner. We want to reassure our valued customers that we are actively taking steps to address this issue and prevent any further confusion or harm.

We urge our customers to exercise caution and refrain from engaging with Pure Coolers ( or making any purchases through their website. Any transactions conducted with Pure Coolers are not endorsed or supported by Yuppiechef, and we cannot guarantee the quality or authenticity of any products purchased from them.

Yuppiechef remains committed to upholding the highest standards of integrity and transparency in all aspects of our business. We will continue to monitor this situation closely and take appropriate action to protect our brand and the trust of our customers.

For further assistance or inquiries, customers are encouraged to contact Yuppiechef's official customer support channels.

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