Today is the kick-off of our latest offering, the Crafty-Close-Up Competition (drum roll and cymbal clash).

In a nutshell, how it works is that we post a close-up of one of our product photos, you hunt down the photo that it belongs to, email the name of the product pictured to competitions@yuppiechef.com and stand a chance to win. Here’s an example:

For this one, the correct answer would have been the ‘Menu 1L Carafe’.

Comprendez? So the great news is that Menu have sponsored our very first Crafty Close-up fiesta (thanks guys). Every day for the next three days we’ll post a close-up of a Menu product. Correctly identify it, send us an email and you could win it. In addition to the three daily prizes, if you email through all three correct answers this week you could be drawn as the winner of the grand prize – a R1,000 Yuppiechef voucher to spend on Menu products:

Awesome. With the exception of Yuppiechef staff members and family, everyone in the world of South Africa is welcome to participate. Two helpful hints: there is nothing to indicate when you’ve found the right photo (no egg, like in the Easter comp) and don’t assume it’s necessarily the main product photo – you may need to scroll through the sub-photos… We’re crafty like that.

So now you know how it all works. Get started with Crafty-Close-Up #1.